This study aimed to measure success eCommerce website design on tokobagus.com as an object research and to identify and descripes results from visitor\u27s perception success eCommerce website design. This research is descriptive with quantitative approach. Samples used 63 respondents with simple random sampling technique. Methods data collection questionnaire. Analyzed using descriptive and frequency distribution data analysis techniques. Results of descriptive analysis can be seen that dimensions Appearence indicates that website look quite attractive, very clear color display design, display download speed is fast enough, image resolution is fairly balanced, attractive graphic design, placement and animated icons quite correct according type website is clear. On dimension navigation is very easy to use, fairly easy to control navigation, site map on website is easy enough, availability back button right on website and search engine is quite difficult to use. On dimension content respondents stated that content\u27s clear, information quality\u27s quite good, quite updated information, information is very easy to understand, have correct information, and size product image provided quite right. In shopping process dimension has ease of shopping, no more than five stages, availability product information very much, information to correct buying process, has a very high purchase safety aspects.
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